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    Strategic Public Relations Management

    "Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"--

    Ketersediaan
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    Belum memasukkan lokasi Belum memasukkan lokasi
    35179
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    35179
    Penerbit
    : routledge.,
    Deskripsi Fisik
    389
    Bahasa
    ISBN/ISSN
    9780415517690
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    -
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

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