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    • eBusiness & eCommerce | Universitas Islam Bunga Bangsa Cirebon This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a..."> This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a..."/>
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    eBusiness & eCommerce

    This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.

    Ketersediaan
    #
    Belum memasukkan lokasi Belum memasukkan lokasi
    28985
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    28985
    Penerbit
    : Springer Science & Business Media.,
    Deskripsi Fisik
    222
    Bahasa
    ISBN/ISSN
    3540893288
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Managing the Digital Value Chain
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

    Lampiran Berkas
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