The role of the news media in defining the important issues of the day, also known as the agenda-setting i..."> The role of the news media in defining the important issues of the day, also known as the agenda-setting i..."/>
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Agenda Setting

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

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24339
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
24339
Penerbit
: routledge.,
Deskripsi Fisik
320
Bahasa
ISBN/ISSN
1134963718
Klasifikasi
-
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Readings on Media, Public Opinion, and Policymakin
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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