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    • Public Relations | Universitas Islam Bunga Bangsa Cirebon Taking a managerial perspective, this book explores public relations and its role in the wider organizatio..."> Taking a managerial perspective, this book explores public relations and its role in the wider organizatio..."/>
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    Public Relations

    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

    Ketersediaan
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    43753
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    Informasi Detail
    Judul Seri
    -
    No. Panggil
    43753
    Penerbit
    : SAGE.,
    Deskripsi Fisik
    514
    Bahasa
    ISBN/ISSN
    1446291243
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    A Managerial Perspective
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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