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    • Public Relations in Japan | Universitas Islam Bunga Bangsa Cirebon Despite its rapid economic development, Japan lacks a large public relations industry and its role is view..."> Despite its rapid economic development, Japan lacks a large public relations industry and its role is view..."/>
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    Public Relations in Japan

    Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.

    Ketersediaan
    #
    Belum memasukkan lokasi Belum memasukkan lokasi
    38255
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    38255
    Penerbit
    : routledge.,
    Deskripsi Fisik
    186
    Bahasa
    ISBN/ISSN
    9780367665371
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Evolution of Communication Management in a Culture
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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