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    • Reputation Management Techniques in Public Relations | Universitas Islam Bunga Bangsa Cirebon Reputation is becoming an imperative business function that influences strategic decisions including the d..."> Reputation is becoming an imperative business function that influences strategic decisions including the d..."/>
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    Reputation Management Techniques in Public Relations

    Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

    Ketersediaan
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    38253
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    38253
    Penerbit
    : IGI Global.,
    Deskripsi Fisik
    430
    Bahasa
    ISBN/ISSN
    1522536205
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    -
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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