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    • Weaponized Marketing | Universitas Islam Bunga Bangsa Cirebon Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as..."> Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as..."/>
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    Weaponized Marketing

    Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.

    Ketersediaan
    #
    Belum memasukkan lokasi Belum memasukkan lokasi
    36299
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    36299
    Penerbit
    : Rowman & Littlefield Publishers.,
    Deskripsi Fisik
    169
    Bahasa
    ISBN/ISSN
    1538137550
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Defeating Islamic Jihad with Marketing That Built
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

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