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    • Evaluating Public Relations | Universitas Islam Bunga Bangsa Cirebon Operating under tight budget constraints and with an ever-increasing range of tools and technologies to ch..."> Operating under tight budget constraints and with an ever-increasing range of tools and technologies to ch..."/>
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    Evaluating Public Relations

    Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

    Ketersediaan
    #
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    35411
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    35411
    Penerbit
    : Kogan Page Publishers.,
    Deskripsi Fisik
    208
    Bahasa
    ISBN/ISSN
    0749468904
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    A Guide to Planning, Research and Measurement
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

    Lampiran Berkas
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