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STRATEGI PUBLIC RELATIONS
PR sering kali kita asosiasikan hanya dengan banyaknya liputan media massa dan wajah cantik yang menawan, padahal PR adalah strategi dasar pencitraan sebuah organisasi, di mana setiap langkah harus bisa diukur dan diduplikasi secara sistematis. Perkembangan tren komunikasi juga menjadi kunci utama mengapa PR perlu menjadi koalisi dominan dalam perus…
- Edisi
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- ISBN/ISSN
- 602037064X
- Deskripsi Fisik
- 456
- Judul Seri
- -
- No. Panggil
- 17753
Strategi periklanan pada e-commerce perusahaan top dunia
Buku ini mengungkap kesuksesan berbagai perusahan top dunia dengan e-commerce-nya.
- Edisi
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- ISBN/ISSN
- 9789795339625
- Deskripsi Fisik
- 282
- Judul Seri
- -
- No. Panggil
- 17752
Building the E-Service Society
Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic government. It comprises the proceedings of I3E2004, the Fourth International Conference on E-Commerce, E-Business, and E-Gov…
- Edisi
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- ISBN/ISSN
- 1402081553
- Deskripsi Fisik
- 492
- Judul Seri
- -
- No. Panggil
- 17751
E-Business and E-commerce Management
- Edisi
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- ISBN/ISSN
- 9789332511170
- Deskripsi Fisik
- 733
- Judul Seri
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- No. Panggil
- 17750
- Edisi
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- ISBN/ISSN
- 9789332511170
- Deskripsi Fisik
- 733
- Judul Seri
- -
- No. Panggil
- 17750
E-business & E-commerce Management
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
- Edisi
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- ISBN/ISSN
- 9780273752011
- Deskripsi Fisik
- 733
- Judul Seri
- -
- No. Panggil
- 17749
e-Business & e-Commerce for Managers
- Edisi
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- ISBN/ISSN
- 9788131760680
- Deskripsi Fisik
- 794
- Judul Seri
- -
- No. Panggil
- 17748
- Edisi
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- ISBN/ISSN
- 9788131760680
- Deskripsi Fisik
- 794
- Judul Seri
- -
- No. Panggil
- 17748
E-commerce Basics
In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits…
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 401
- Judul Seri
- -
- No. Panggil
- 17747
The Law of E-Commerce
The Law of E-Commerce E-Contracts , E-Business Electronic commerce raises some legal issues, including whether the contract must be in a particular form or authenticated; validity, time and place of communication; ‘cross-offers’ and ‘battle of forms’. This book analyses the legal problems relating to contracts formed on the Internet, includi…
- Edisi
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- ISBN/ISSN
- 1467886041
- Deskripsi Fisik
- 260
- Judul Seri
- -
- No. Panggil
- 17746
Introduction to e-Business
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common…
- Edisi
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- ISBN/ISSN
- 1136392890
- Deskripsi Fisik
- 320
- Judul Seri
- -
- No. Panggil
- 17745
Value Creation in E-Business Management
Recent economic, political, and technological forces are changing the landscape of electronic business and electronic commerce. Although great strides have been made over the past in understanding, researching and advancing e-business, rarely have we witnessed its use so profound and yet its limitations so pronounced, than what has been on global pu…
- Edisi
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- ISBN/ISSN
- 9783642031311
- Deskripsi Fisik
- 322
- Judul Seri
- -
- No. Panggil
- 17744
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